A Stench Blossom by Any Other Name: Adventures in Branding a Small Business
Lisa: “A rose by any other name would smell as sweet.”
Bart: Not if you called 'em “stench blossoms.”
Homer: Or “crapweeds.”
Marge: I'd sure hate to get a dozen crapweeds for Valentine's Day. I'd rather have candy.
Homer: Not if they were called “scumdrops.”
-The Simpsons
Mid-Year Reflections: A Pause for August — by Natascha (NET LLC Investor & Matt’s Loving Wife)
As we head into the final stretch of our first year in business, we wanted to take a moment to reflect, regroup, and share a bit about what’s been going on behind the scenes at New England Typewriter, LLC (NET).
Reading, Empathy, and the Operation of a Small Business
In order to fix typewriters, I have to care about them. In order to care about them, I have to use them. In order to use them, I have to know how to write. In order to know how to write, I have to read. In order to read, I have to absorb.
“Attention, Kmart Shoppers…”
Gifts, unless plucked from a list of foregone “wants,” are expressions of what one person thinks another to be. It’s almost a kind of game, in which people are thrust, by holiday or hindsight, into attempting to define another by who they believe that person is, inside.