A Stench Blossom by Any Other Name: Adventures in Branding a Small Business
Lisa: “A rose by any other name would smell as sweet.”
Bart: Not if you called 'em “stench blossoms.”
Homer: Or “crapweeds.”
Marge: I'd sure hate to get a dozen crapweeds for Valentine's Day. I'd rather have candy.
Homer: Not if they were called “scumdrops.”
-The Simpsons
Mid-Year Reflections: A Pause for August — by Natascha (NET LLC Investor & Matt’s Loving Wife)
As we head into the final stretch of our first year in business, we wanted to take a moment to reflect, regroup, and share a bit about what’s been going on behind the scenes at New England Typewriter, LLC (NET).
