A Stench Blossom by Any Other Name: Adventures in Branding a Small Business

Lisa: “A rose by any other name would smell as sweet.”

Bart: Not if you called 'em “stench blossoms.”

Homer: Or “crapweeds.”

Marge: I'd sure hate to get a dozen crapweeds for Valentine's Day. I'd rather have candy.

Homer: Not if they were called “scumdrops.”

-The Simpsons